It Began with a Purple Bag...
It all started with a simple purple bag.
Back in 2009, I was flipping through a magazine (remember those) and found the perfect purple hobo-style handbag. Unfortunately perfection came with a $350 price tag. Knowing that was far too much than I could spend on a bag, I tried to put the bag out of my mind.
Weeks later on a trip to Target, I found a bag that was so similiar to the purple designer bag that I could hardly tell the difference. The price: $20.
Pleased, I purchased the bag. As I walked out of the store I thought, "Wouldn't it be nice to have a single place online where you can search designer looks for their inspired knock-off pieces?" And so the concept of the "mock-off" was born.
The concept is simple. Mock-off takes designer styles and finds similar alternatives to each piece. If you find a piece you like, simply click on the image to purchase.
Since 2009, Mock-off has been featured on sites like rachelzoe.com and Buzzfeed.